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Political Marketing

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Political marketing provides us with a great example of an individual (or political party) trying to position himself or herself in a manner that is more attractive to voters than the alternative candidate. Leaving your personal political views out of the discussion, what would be your advice to Hillary Clinton and Barack Obama as each attempts to position himself/herself to be the Democratic nominee for President? Remember, approach this from the marketing perspective of the candidates trying to "sell" themselves to the voters.

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The expert examines political marketing policy.

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For Hillary, I would tell her to try to act as human as possible and show people that she has real emotions and solves problems in a way that will benefit them. While she should probably still try to shoot holes into Obama's campaign since she is on the offensive, ...

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