Barbie dolls, beer, and financial services marketing.
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Which environmental forces ( sociocultural, economic, political/ legal/ regulatory, ethical, competitive, or technological) might a marketer need to consider when marketing the following products in the international market-place, and why?
a. Barbie dolls
b. Beer
c. Financial services
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Solution Summary
Which environmental forces ( sociocultural, economic, political/ legal/ regula-tory, ethical, competitive, or technological) might a marketer need to consider when marketing the following products in the international market-place, and why?
a. Barbie dolls
b. Beer
c. Financial services
Solution Preview
When we look at the first item, which is Barbie dolls, we can see how this would be a big sociocultural issue. When we consider dolls, we have to consider how each culture views this item. Dolls are very specific as far as gender. Many cultures condition girls only to play with girl dolls or only to play with dolls in general, whereas it is not encouraged that boys play with dolls. We also have to consider ages as part of the cultural aspect. In some cultures, babies over a certain age aren't expected to play with dolls, yet in other cultures, older kids are commonly seen playing with them. Our marketers would have to consider the sociocultural aspects involved in the marketing of dolls. This wouldn't be a heavily regulated area unless ...
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