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Barbie dolls, beer, financial services, and television sets

Which environmental forces (socialcultural, economic, political/legal/regulatatory, ethical, competitive, or technological) might a marketer need to consider when marketing the following products in the international market-place?

- Barbie dolls
- Beer
- Financial services
- Television sets

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Barbie dolls -- a marketer would need to consider sociocultural issues when marketing this product internationally, and it would also be an ethical issue based on how the marketer handles this. In some cultures, only girls are encouraged to play with dolls, yet in other cultures, both boys and girls are encouraged to play with dolls. The marketer would have to understand the sociocultural atmosphere in order to strategically plan the marketing based on the fact that the product is a doll. If the marketer does not do so, it becomes an ethical consideration. The ethically justifiable consideration in this case is to not market the dolls to a ...

Solution Summary

Which environmental forces (socialcultural, economic, political/legal/regulatatory, ethical, competitive, or technological) might a marketer need to consider when marketing the following products in the international market-place?

- Barbie dolls
- Beer
- Financial services
- Television sets

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