Purchase Solution

The Barbie Doll: describe/identify... attributes of the product, pace of the life cycle, positioning, and price strategy

Not what you're looking for?

Ask Custom Question

Scenario:
Barbie, at the age of 41, is one of the longest living toys in America. Her creators, Ruth and Elliot Handler, co-founders of Mattel, got the idea for her after watching their daughter, Barbara, play with paper dolls. Ruth wanted a 3-D rendition of an adult doll that was affordable and came with her own clothes and accessories. It is not irrational to presume that there is not a single girl in the world that has not owned a Barbie at one point of another. Girls are obsessed with Barbie's; they love to dress her up, take her for a walk, cook with her, and play with other friends with Barbies.

Based off this scenario, how do you include the following:

a. describe the attributes of your product.

b. describe the pace at which the product will move through the product life cycle and any factors that will impact its movements. How will the product life cycle impact the marketing of the selected product/service.

c. identify the positioning and differentiation strategies for the product/service

d. identfy the appropiate price strategy that should be used for the product.

Purchase this Solution
Solution Summary

You will find the answer to this puzzling assignment inside...

Solution Preview

a. describe the attributes of your product:
Barbie herself is a fashion icon. Besides a pretty face with long blonde hair, there is also much talk about the quality of Barbie fashions--the fabrics, the trims, little buttons and zippers, the incredible sewing detail. Also, even a whole set of kitchen, cars, cosmetics for Barbie, Ken's surfboard...etc, they are all very detailed and real, at the same time perceived as affordable for many people.

b. describe the pace at which the product will move through the product life cycle and any factors that will impact its movements. How will the product life cycle impact the marketing of the selected product/service:
A product goes through a cycle of growth, maturity, sales and finally "death". A product or service may have a series of short life cycles. This may occur where the product or service is used for a short time only and the target market itself is constantly changing. For example, baby foods manufacturers gain and lose consumers all the time. This means that ...

Purchase this Solution
Free BrainMass Quizzes
Accounting: Statement of Cash flows

This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.

Change and Resistance within Organizations

This quiz intended to help students understand change and resistance in organizations

Motivation

This tests some key elements of major motivation theories.

Cost Concepts: Analyzing Costs in Managerial Accounting

This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.

IPOs

This Quiz is compiled of questions that pertain to IPOs (Initial Public Offerings)

View More Free Quizzes
Related BrainMass Solutions

  • Describe the pace at which the product will move through the product life cycle. What are some factors that will impact its movements?

    Describe the pace at which the product will move through the product life cycle. Firstly, for Barbie, its lifecycle is rather long, and in slow pace.

  • TOMS shoes

    Describe the attributes of TOMS shoes products or service in detail. b. Describe the pace at which TOMS will move through the product life cycle and the factors that will impact its movement.

  • Marketing Plan: Phase II Paper

    the pace at which your product will move through the product life cycle; c) factors that will impact the movement or; d) how will the product life cycle impact the marketing of my product; e) Identify the positioning and differentiation strategies

  • Marketing Plan

    market selection Identify how your product differentiates itself and the positioning strategy you will employ Describe the pace at which your product will move through the product life cycle and the factors that will impact its movement.

  • Barbie dolls

    xml=/fashion/2007/01/28/stbarbie28.xml&page=2 Thus, Barbie really need to change its traditional brand image and focus on product innovation, fresh offerings and superior marketing and sales strategy to effectively tackle the onslaught of these new

  • the Cell

    - Describe the attributes of your product or service in detail - Describe the pace at which your product will move through the product life cycle and the factors that will affect its movement.

  • Describe a product - Kellogg's

    Some of the approaches that could be followed are: Attributes, Price/Quality, Competitors, Application, Product user, and Product class (Boone and Kurtz, 2012, p. 309). The positioning strategy that Kellogg will utilize is Product User strategy.

  • 3 Major Stages in Perceptual Maps in Marketing

    Impact of the Product Life Cycle on Marketing The impact of the product life cycle on marketing is that economic conditions will force the marketing strategy to be reformulated a number of times during the products life cycle (Kotler and Keller 2006.

  • Virtual goods, disintermediation, product maturity and more

    Mattel needs to reinvent the Barbie product cycle. Young consumers are not simply satisfied with a lifeless doll and they need interaction with other Barbie owners.

View More Related Solutions