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Mattel’s Barbie Lost the War against the Bratz Doll Essay

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How Mattel's Barbie Lost the War against the Bratz Doll

I have attached the case study but having a hard time coming up with a solution for the questions below, it needs to be 500-700 word persuasive essay

Explain why Mattel's managers were able to slowly change decision making over time and what kinds of cognitive errors contributed.

Explain and comment on any factors related to organizational culture and innovation within Mattel's setting that might have influenced the company in a more positive direction.

It is also required to use Chapter 12 & 13 to answer the questions which I have included and cite in text using APA style

Its a two part, I have done the second part just need help with a solution to the part above

Jones, G. R. (2013). Organizational theory, design, and change (7th ed.) [VitalSource version]. Retrieved from https://online.vitalsource.com/#/books/9780133468014

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How Mattel's Barbie Lost the War against the Bratz Doll Essay is examined.

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Explain why Mattel's managers were able to slowly change decision making over time and what kinds of cognitive errors contributed.

Mattel's managers were forced to change their decision-making because they were losing over 30% of their net profit as a company as a result of their refusal to innovate and change. The crux of the problems with Mattel were predicated upon the fact that the company was adverse to change. When trends began to change toward being inclusive for (all) girls instead of making dolls that were representative of white girls, the company didn't feel the need to reorganize their successful model and provide new designs as they thought it would alienate their primary consumers who were mostly white consumers. Therefore, Mattel chose to continue with the adage that if it is not "broke" why fix it, which meant that they were inclined to continue offering the white version of a doll ...

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