Share
Explore BrainMass

Marketing

I need to draft a page section that describes the marketing tools used in each of the three Web sites below. Perhaps including an evaluation of the apparent customer service provided by each site could expand understanding of the marketing tools to that page section.

1) www.cheaptickets.com
2) www.travelocity.com
3) www.orbitz.com

Thank you.

Solution Preview

Dear Student,

1) www.cheaptickets.com, by its very name intends to get the attraction of the travellers towards cheap travelling. Majority of the travellers have a tendency to fly cheap. By naming the website a www.cheaptickets.com, they want to focus on this segment of the travellers. So with this, they have made a 'segmentation'. They have also identified their 'target customers'. If you go to the ...

$2.19