Purchase Solution

Marketing

Not what you're looking for?

Ask Custom Question

I need to draft a page section that describes the marketing tools used in each of the three Web sites below. Perhaps including an evaluation of the apparent customer service provided by each site could expand understanding of the marketing tools to that page section.

1) www.cheaptickets.com
2) www.travelocity.com
3) www.orbitz.com

Thank you.

Purchase this Solution
Solution Preview

Dear Student,

1) www.cheaptickets.com, by its very name intends to get the attraction of the travellers towards cheap travelling. Majority of the travellers have a tendency to fly cheap. By naming the website a www.cheaptickets.com, they want to focus on this segment of the travellers. So with this, they have made a 'segmentation'. They have also identified their 'target customers'. If you go to the ...

Purchase this Solution
Free BrainMass Quizzes
Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

Change and Resistance within Organizations

This quiz intended to help students understand change and resistance in organizations

SWOT

This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.

Academic Reading and Writing: Critical Thinking

Importance of Critical Thinking

Accounting: Statement of Cash flows

This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.

View More Free Quizzes
Related BrainMass Solutions

  • Marketing Research and Marketing Strategy

    IMPORTANCE OF MARKETING RESEARCH IN RELATION TO MARKETING STRATEGY AND TACTICS 1. Marketing research helps define and clarify the marketing objectives. 2. Marketing research helps develop the approach to meeting the marketing objectives. 3.

  • Domestic Marketing vs. International Marketing

    331475 Domestic Marketing versus International Marketing 1. How is domestic marketing different from international marketing? 2. Why should businesses be concerned with international marketing? 1.

  • marketing strategy of companies

    The marketing research was influenced by the marketing strategy, and the marketing strategy is influenced by the results of marketing research.

  • Market planning and essential components of market planning

    What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans? Why is planning important in marketing?

  • Evaluate the organization of a marketing department.

    Directors typically are divided by Product Marketing and Communications Marketing.

  • Marketing Capabilities

    491219 Marketing Capabilities and Marketing Resources How can the internal components or capabilities of an organization help or hinder the marketing activities? What can get in the way and what can be a boon to a marketing effort?

  • Marketing and Marketing Communication

    558183 Marketing and Marketing Communication We learned about marketing communication this week and also discussed marketing concepts in general. Explain the difference between marketing and marketing communications. Be sure to support your answer.

  • Importance of marketing research.

    - Analyze Marketing Performance One of the areas that marketing research may look into are the results of all marketing efforts or the so-called marketing performance.

  • Marketing

    The marketing mix affects the development of the marketing strategy and tactics. The marketing mix is developed in accordance with the marketing strategy of the company.

  • Eeffective marketing planning

    The marketing plan helps the marketing manager monitor the implementation. The marketing plan gives the schedule for implementation of marketing tasks.

View More Related Solutions