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Based upon your current perception of marketing, how would you define the function of marketing within your organization (Hospital)?

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The solution discusses how you would define the function of marketing within your organization.

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As per my perception, Marketing is a set of all those activities which is aimed at creating a space for a product or service in the eyes of the consumers, which may be a individual, a corporate or an organization. Marketing is the art of penetrating a market for a product or service and is the most crucial element in the long term survival for any organization.

An organization's ultimate goal is to produce revenue and maximize profit. All the functions other than marketing ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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