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Marketing Department Role

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Many experts believe that marketing is the most important function in a company. Discuss the reasons this is a true statement Discuss the reasons this is not a true statement.

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Solution Summary

This solution discusses marketing and determines if marketing is the most important function in a company.

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The main reason why this is a true statement is due to the fundamental aspects of marketing. When we consider the activities and elements involved in the selling of products and services, we can see where it is the main activity of a company. If companies (particularly larger companies) did not have marketing departments, there would be literally no organized selling ...

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