marketing methods
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Describe at least four marketing methods used by hospitals to bind physicians to the institution.
What kind of conditions must there be in order for a hospital to possibly consider a physician appointed to its medical staff as a customer or competitor.
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The expert describes at least four marketing methods used by hospitals to bind physicians to the institution.
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One of the major marketing methods used by hospitals to bind physicians to their institution is profit sharing option. Rather than engaging physicians on salary, hospitals pay a percentage of the overall profits/revenues contributed by the physician to the hospital. Sometimes, the arrangement may be a combination of retainer fee plus percentage of revenues/profits.
Another financial incentive used by hospitals to retain physicians is offering stock options to the physicians to make them feel an inherent part of the organization.
Hospitals also used ...
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- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
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