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Role of Internet in Customer Retention

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What role might the internet play in an organization's customer retention initiatives?

How can the internet contribute to enhancing customer satisfaction (and thereby influencing customer loyalty) for an organization that delivers the majority of its customer experience in an online environment?

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Solution Summary

This solution provides three main ways the internet can be utilized to promote customer retention in an e-business.

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There are several ways that the internet can contribute to enhancing customer satisfaction. The first is during the ordering process itself. The website needs to be user-friendly ...

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