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    Role of Internet in Customer Retention

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    What role might the internet play in an organization's customer retention initiatives?

    How can the internet contribute to enhancing customer satisfaction (and thereby influencing customer loyalty) for an organization that delivers the majority of its customer experience in an online environment?

    © BrainMass Inc. brainmass.com June 3, 2020, 10:07 pm ad1c9bdddf
    https://brainmass.com/business/marketing/what-role-might-the-internet-play-in-an-organization-s-customer-retention-initiatives-216087

    Solution Preview

    There are several ways that the internet can contribute to enhancing customer satisfaction. The first is during the ordering process itself. The website needs to be user-friendly ...

    Solution Summary

    This solution provides three main ways the internet can be utilized to promote customer retention in an e-business.

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