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Qantas Strategy development & demand forecasting

In this section, we consider questions concerning strategy development and demand forecasting in volatile marketing environments:

1-Provide a definition of market demand.

2-How are market demand, market potential and sales forecasting related to each other?

3-The fertility rate in Australia is declining and immigration levels are
not yet set at levels that might lead to population growth (at the time of writing). Might this influence the revenue and earnings that Qantas could achieve in the future?

4-How might Qantas employ such a tool as the Ansoff product/market expansion
grid in developing its growth strategies?

Provide reference and citation in APA style, please.

Solution Preview

The response address the queries posted in 621 words with references.
//As per the directions, we will write about the concept of 'Market Demand'. We will also write about the relationship between market demand, market potential and sales forecasting. Then, we will write about the 'Effect of fertility rate' in Australia on the 'Revenues and earnings of Quanta'.//

Market demand is the sum of the demands of all individuals in a given period of time. Thus, we can say that the market demand in a given period of time is the sum total of the individual quantities demanded at a given price level.

Market potential is the utmost likely demand of a product or service. This can be explained with an example; a company estimates that there are 100 people who would potentially be fascinated in their product. Market demand is how many persons from this estimated number would buy the product if sold and sales forecasting predicts how much sales will actually be made by company from the estimated demand (Economics for Managers, 2003).

The fertility rate ...

Solution Summary

The response addresses the queries posted in 514 Words, APA References