Share
Explore BrainMass

Puffery and deception

Discuss the concept of Puffery and deception in advertising and identify two commercials that can fit in the category of puffery and deception.

Solution Preview

Puffery is advertising with vague and subjective opinions that can't be proven true or false. Puffery often includes exaggeration and the use of superlatives. Examples of puffery are "ultimate fresh breath," "made from the best stuff on earth," and "world's best dad." Puffery is legal even though a thin line ...

Solution Summary

The solution discusses the concept of Puffery and deception in advertising. It identify's commercials that can fit in the category of puffery and deception.

$2.19