Is it okay that companies use puffery in their ads? What is puffery and why does the FTC allow it occur in advertising?© BrainMass Inc. brainmass.com October 17, 2018, 11:33 am ad1c9bdddf
Puffery is when a company makes claims about the product that cannot be proved or disproved. It comes from the concept that a company is "puffing up" (expanding, making it seem like more) the product.
Puffery is not illegal because they are claims that a company -and others- can neither prove nor disprove. For instance, there are many ...
This solution describes puffery and details if it is acceptable to use in advertising. The solution also discussed the FTC's position on truth in advertising.
Marketing, Advertising, Trade Allowances, Message Evaluations
1) What is the primary difference between a contest and a sweepstakes? Provide an example of each.
2) What are two advantages and two disadvantages of trade allowances?
3) A critic has called one of your company's ads deceptive. Your advertising agency says it is only puffery. What is the difference between deception and puffery and how are these two concepts addressed by regulations?
4) Identify and explain the typical steps in an FTC investigation sequence from the initial complaint to a decision that is appealed to the U.S. Supreme Court.
5) An advertising manager wants to use a test market. What can be assessed using a test market, and how would a test market be used to assess each of these? .
6) What are the three major categories of message evaluation? Explain in detail how you would use each category.View Full Posting Details