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    Questions for a Cell Phone Focus Group

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    I have to come up with seven questions to ask a focus group on a product we want to sell. The product is a cell phone for the blind. How do I start?

    © BrainMass Inc. brainmass.com December 24, 2021, 7:29 pm ad1c9bdddf
    https://brainmass.com/business/marketing/questions-cell-phone-focus-group-193995

    Solution Preview

    You would start by thinking about your target demographic (blind cell phone users) as they will comprise the audience of your focus group.

    The best questions for a focus group are open-ended or broad-type questions that allow the respondents to answer with several paragraphs and a dialogue amongst one another (in other words, don't ask questions with simple or 'yes/no' answers). You will want the members to discuss openly and hopefully even disagree on a few topics (to get more than one ...

    Solution Summary

    The solution outlines seven questions that could be asked to a focus group when a firm wants to introduce a cell phone for blind people to market.

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