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    Review Questions

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    Review Questions 2:
    1. Consumers learn about brands through ________ and product marketing programs
    the mass media
    the sales force
    past experiences with the product
    shopping bots
    2. The ________ culture has an internal focus and a consistency orientation for a stable environment.
    organic
    clan
    traditional
    bureaucratic
    3. The basic idea behind _______ is that an organization can glide smoothly between a highly formalized, hierarchical structure effective during times of stability, and a more flexible, loose structure needed to respond to unexpected and demanding environmental conditions.
    decentralization
    ICS
    clan control
    formalization

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    https://brainmass.com/business/marketing/review-questions-208987

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    Solution Preview

    #1 - mass media. Mass media consists of television, radio, internet and print advertising. Look a the new Google phone. Through mass media, this product has created a ...

    Solution Summary

    The solution answers the following questions:

    Review Questions 2:
    1. Consumers learn about brands through ________ and product marketing programs
    the mass media
    the sales force
    past experiences with the product
    shopping bots
    2. The ________ culture has an internal focus and a consistency orientation for a stable environment.
    organic
    clan
    traditional
    bureaucratic
    3. The basic idea behind _______ is that an organization can glide smoothly between a highly formalized, hierarchical structure effective during times of stability, and a more flexible, loose structure needed to respond to unexpected and demanding environmental conditions.
    decentralization
    ICS
    clan control
    formalization

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