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Review Questions

Review Questions 2:
1. Consumers learn about brands through ________ and product marketing programs
the mass media
the sales force
past experiences with the product
shopping bots
2. The ________ culture has an internal focus and a consistency orientation for a stable environment.
organic
clan
traditional
bureaucratic
3. The basic idea behind _______ is that an organization can glide smoothly between a highly formalized, hierarchical structure effective during times of stability, and a more flexible, loose structure needed to respond to unexpected and demanding environmental conditions.
decentralization
ICS
clan control
formalization

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#1 - mass media. Mass media consists of television, radio, internet and print advertising. Look a the new Google phone. Through mass media, this product has created a ...

Solution Summary

The solution answers the following questions:

Review Questions 2:
1. Consumers learn about brands through ________ and product marketing programs
the mass media
the sales force
past experiences with the product
shopping bots
2. The ________ culture has an internal focus and a consistency orientation for a stable environment.
organic
clan
traditional
bureaucratic
3. The basic idea behind _______ is that an organization can glide smoothly between a highly formalized, hierarchical structure effective during times of stability, and a more flexible, loose structure needed to respond to unexpected and demanding environmental conditions.
decentralization
ICS
clan control
formalization

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