Share
Explore BrainMass

Bicultural Marketing of Hispanics

Many Hispanic teenagers are truly bicultural.What challenges does this present marketers?

Solution Preview

Challenges? This bicultural market presents opportunities.

"Without question, U.S. teenage Hispanics have become very important among marketers not only because of their sheer size (44 million Hispanic consumers according to the 2006 U.S. Census data), but also because they will grow to 105 million by the year 2050. As this generally younger audience makes brand decisions, U.S. Hispanics represent an opportunity for many marketers to grow their business among a relatively underserved market, which is more open to product suggestions." (Imedia connection 2008)

The teenage Hispanic community is the most significant foreign market within America's own borders. This demographic is vast and this demographic has dollars to spend. Unlike the ...

Solution Summary

Many Hispanic teenagers are truly bicultural.What challenges does this present marketers?

The solution addresses this issue.

$2.19