Purchase Solution

Bicultural Marketing of Hispanics

Not what you're looking for?

Ask Custom Question

Many Hispanic teenagers are truly bicultural.What challenges does this present marketers?

Purchase this Solution
Solution Summary

Many Hispanic teenagers are truly bicultural.What challenges does this present marketers?

The solution addresses this issue.

Solution Preview

Challenges? This bicultural market presents opportunities.

"Without question, U.S. teenage Hispanics have become very important among marketers not only because of their sheer size (44 million Hispanic consumers according to the 2006 U.S. Census data), but also because they will grow to 105 million by the year 2050. As this generally younger audience makes brand decisions, U.S. Hispanics represent an opportunity for many marketers to grow their business among a relatively underserved market, which is more open to product suggestions." (Imedia connection 2008)

The teenage Hispanic community is the most significant foreign market within America's own borders. This demographic is vast and this demographic has dollars to spend. Unlike the ...

Solution provided by:
Jo Ann Prevetti, MBA, PhD (IP)
Education
  • Master of Business Administration, University of Phoenix
  • Bachelor of Science in Paralegal Studies, Kaplan College
  • Business Diploma, Katharine Gibbs Business College for Women
Recent Feedback
  • "Thank you!!!"
  • "Thank you"
  • "Thank you so much "
  • "Thank you very much"
  • "Thank you so much "
Purchase this Solution
Free BrainMass Quizzes
Managing the Older Worker

This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.

Operations Management

This quiz tests a student's knowledge about Operations Management

IPOs

This Quiz is compiled of questions that pertain to IPOs (Initial Public Offerings)

View More Free Quizzes
Related BrainMass Solutions

  • Importance of Diversity Issues in Communication

    Hispanics like the one in the example could be classified as bicultural (Orrick, 2008). Additionally a third generation Mexican-American female can also be considered bicultural but with different degrees of influence form the two cultures.

  • bicultural conflict and individualism versus collectivism

    Development Stages of Bicultural Socialization include: (1) Experiences Bicultural Conflict (Incongruence between systems) (2) Development of coping skills to mediate Conflict (3) Bicultural identity formed or residual Bicultural tension or conflict

  • Marketing Concepts for Automakers' Market to an Ethnic Segment

    The solution discusses marketing concepts of automakers' market to an ethnic segment.

  • Company reinventions

    The situation in 2004 was that the company had to quickly grow its sales of broadband connections. The marketing research carried out by Verizon Communications showed that marketing broad band to Hispanics was the easiest way to meet growth targets.

  • Marketing Strategies and Subcultures

    The festivals of Hispanics is the time when new foods, new drinks, and new flavored cigarettes may be tried by Hispanics and so the strategy that has been suggested.

  • Strategic Marketing - Wal-Mart

    174849 Strategic Marketing - Wal-Mart I need assistance with the following marketing case: Marketing Research, Markets, and Developing a Strategy for Target Marketing Instead of or in addition to the markets it currently serves, should Wal-mart

  • Demographis Impact Marketplace Trends

    by 2010, it is estimated that there will be 50 million Hispanics/Latinos or 16% of the total U.S. population.

  • Coping with culture shock in a globalized world

    Bicultural Period: This is the final stage of culture shock. As people become submerged into the culture of the host country, with time, they not only feel comfortable, but adapt.

  • Compare and Contrast Sampling and Norm

    Bicultural Conflict and Gender Identity: Bicultural conflict refers to a level of misunderstanding existing between two cultures available in a community.

View More Related Solutions