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    Tylenol Case

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    I am trying to find an example of how a business has handled crisis management through public relations with the media well and what the ultimate consequences for these businesses in terms of revenues and damages were?

    I can not use the Exxon valdez or the Wendy's with a finger in the chili case.

    © BrainMass Inc. brainmass.com October 9, 2019, 10:08 pm ad1c9bdddf
    https://brainmass.com/business/marketing/209120

    Solution Preview

    This is an excellent post in relation to PR and Crisis Management.

    Depending on your age and the age of your readers, they might or might not remember the Tylenol Crisis of 1982.

    What happened?

    We all know that Tylenol is the leading pain-killer medicine. In October of 1982, seven Chicago residents died after taking Tylenol extra strength capsules. The reports showed that the medicine bottles were tampered with and somone put in 65 milligrams of cyanide into the Tylenol capsules. The amount of cyanide placed in these capusles is more than 5,000 times the amount necessary to kill a human. The tampering occurred when an individual or individuals removed the Tylenol boxes from the shelves, opened the bottle, opened the capsules and inserted cyanide into the capsle, put the capsules back in the bottles and the bottles ...

    Solution Summary

    The solution discusses the Tylenol disaster case and and public relations.

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