marketing project
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You hear that a large car manufacturer is to fund a marketing project for the students. The students are to create marketing strategies to promote the sale of cars. Prizes will be awarded to three students with the best ideas. For all entrants, a party will be given upon completion of the project-good food and some entertainment. At the party, aside from the manufacturer's representatives, there will be local sales representatives and loan officers. Thinking about it, you wonder:
Was the project created to benefit the students with their education?
Or was the project funded to drum up business for the car manufacturer?
Should sales reps and loan officers be present at the party?
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Solution Summary
The response addresses the queries posted in 574 words with references.
Solution Preview
The response addresses the queries posted in 574 words with references.
//Before writing about the justification of the situation, we have to first understand about the situation clearly. After analyzing the situation, we will be able to evaluate the right or wrong practices in the business. So, firstly we will discuss the situation under the heading of introduction, for example:\
Introduction
This case is an evaluation of wrong and right practices of business. It is depicted in this case that a large car manufacturer is going to fund a marketing project. For getting this fund, the students have to create & propose some sound marketing strategies which will help the company in promoting their sales of cars.
Company will offer prizes to the top three students with the best ideas. For all contestants, a party will be given by car manufacturer upon completion of the project with good food and some entertainment facilities. At the party, aside from the manufacturer's representatives, local sales representatives and loan officers will be present in that party.
// After analyzing the situation, now we will evaluate the situation for its wrong or right ...
Education
- MBA (IP), International Center for Internationa Business
- BBA, University of Rajasthan
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