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Advertising that generates a Buzz

Buzz can be created in a variety of ways, one of them being through advertising. Keeping in mind what buzz is, explain how advertising can be used to generate buzz. What are some of the dangers of this method?

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Buzz... Where have we seen this before? Let's look at the Iphone. The buzz surrounding the Iphone was immense. This product was advertised for weeks prior to its actual release date. And remember, you could only purchase the Iphone at one retailer, AT&T. The exciting part of the buzz is the product was something that has never been seen before for public use. A phone that you can watch TV on, make calls on and it has no buttons. It was a truly ...

Solution Summary

The solution discusses Marketing: Explain how advertising can be used to generate buzz. Any dangers?