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Advertising that generates a Buzz

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Buzz can be created in a variety of ways, one of them being through advertising. Keeping in mind what buzz is, explain how advertising can be used to generate buzz. What are some of the dangers of this method?

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Solution Summary

The solution discusses Marketing: Explain how advertising can be used to generate buzz. Any dangers?

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Buzz... Where have we seen this before? Let's look at the Iphone. The buzz surrounding the Iphone was immense. This product was advertised for weeks prior to its actual release date. And remember, you could only purchase the Iphone at one retailer, AT&T. The exciting part of the buzz is the product was something that has never been seen before for public use. A phone that you can watch TV on, make calls on and it has no buttons. It was a truly ...

Solution provided by:
Jo Ann Prevetti, MBA, PhD (IP)
Education
  • Master of Business Administration, University of Phoenix
  • Bachelor of Science in Paralegal Studies, Kaplan College
  • Business Diploma, Katharine Gibbs Business College for Women
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