# Linear Programming Problem for Print Media Advertising (PMA)

Not what you're looking for?

Print Media Advertising (PMA) has been given a contract to market Buzz Cola via newspaper ads in a major southern newspaper. Full-page ads in the weekday editions (Monday through Saturday) cost $2000, whereas on Sunday a full-page ad costs $8000. Daily circulation of newspaper is 30,000 on weekdays and 80,000 on Sundays.

PMA has been given a $40,000 advertising budget for the month of August. The experienced advertising executives at PMA feel that both weekday and Sunday newspaper ads are important; hence they wish to run the equivalent of at least eight weekday and at least two Sunday ads during August. (Assume that a fractional ad would simply mean that a smaller ad is placed on one of the days; that is, 3.5 ads would mean three full-page ads and one half-page ad. Also, assume that smaller ads reduce exposure and costs proportionately.) This August has 26 weekdays and 5 Sundays.

The objective is to determine the optimal placement of ads by PMA in the newspaper during August so as to maximize the cumulative total exposure (as measured by circulation) for the month of August.

a) Formulate the linear programming model for the problem.

b) Use the Graphical method to find the optimal solution. Show all steps.

c) Use Excel Solver to find the optimal solution. Copy and paste your spreadsheet and the Answer report in its entirety from Excel. Remember to not delete/modify any part of the Answer Report.

##### Purchase this Solution

##### Solution Summary

This solution provides assistance with the linear programming problem for Print Media Advertising.

##### Purchase this Solution

##### Free BrainMass Quizzes

##### Know Your Statistical Concepts

Each question is a choice-summary multiple choice question that presents you with a statistical concept and then 4 numbered statements. You must decide which (if any) of the numbered statements is/are true as they relate to the statistical concept.

##### Terms and Definitions for Statistics

This quiz covers basic terms and definitions of statistics.

##### Measures of Central Tendency

This quiz evaluates the students understanding of the measures of central tendency seen in statistics. This quiz is specifically designed to incorporate the measures of central tendency as they relate to psychological research.

##### Measures of Central Tendency

Tests knowledge of the three main measures of central tendency, including some simple calculation questions.