McDonald and Thomas Advertising Agency has been hired to put together an advertising plan for the Healthy Heart Charity Banquet. The advertising media under consideration are listed in the table below:
Medium Cost Per Use Effective Audience Reached Maximum Number of times Available
Outdoor $500 2000 3
Radio $100 800 10
Newspaper $200 1500 2
TV Commercial $1000 3000 4
PSA 0 500 *
* The TV station will award up to three public service announcements (PSA) for each commercial purchased.
The budget for the campaign is $6000. Every medium must be used at least once. The total number of appearances on TV (including PSA) should be no more than twice the number of all the other advertisements. Develop a linear programming model that list objective function and constraints to maximize the effective audience reached. Use integer programming to make the variables in whole numbers© BrainMass Inc. brainmass.com October 17, 2018, 10:28 am ad1c9bdddf
Assume the usages for outdoor, Radio, Newspaper, TV commercial and PSA are x1, x2, x3, x4 and x5.
The constraints are: ...
The expert examines linear programming models for McDonalds and Thomas Advertising Agency.
Kotter's Model: Stories of Change
See the attached file.
Read the "Stories of Change" section in Chapter 1 of the textbook that describes how companies such as Hewlett Packard, IBM, Kodak, and McDonald's have addressed significant changes within their organizations.
1/ Using Kotter's model, identify the three (3) most significant errors made out of all of the change stories presented and describe the ramifications of those mistakes.
2/ Make at least one (1) recommendation for each change story that would have improved the effectiveness of the change process and explain why that recommendation would have altered the outcome of the change process.
3/ Attribute a change image to the leading managers or directors in each change story and provide an explanation as to why that change image label is appropriate.
4/ Recommend a different strategy for managing change in each of the one change stories presented and provide a justification for your recommended strategy.
Use at least three (3) quality academic resources.View Full Posting Details