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# Media Selection and TV Ads

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An ad campaign for a new snack chip will be conducted in a limited geographical area and

Medium Cost Per Ad # Reached Exposure Quality
TV 500 10000 30
Newspaper 400 5000 25

If the number of TV ads cannot exceed the number of radio ads by more than 4, and if the advertising budget is \$10000, develop the model that will maximize the number reached and achieve an exposure quality of at least 1000.

##### Solution Summary

This solution contains step-by-step calculations and explanations to determine the linear programming model that will maximize the number reached and achieve and exposure quality of at least 1000.

##### Solution Preview

Suppose the ad campaign use x TV time ads, y Radio time ades and z newspaper ads. Then the total number reached is f(x,y,z)=10000x+3000y+5000z. This is the objective function. The purpose is to find suitable x,y,z to ...

##### Terms and Definitions for Statistics

This quiz covers basic terms and definitions of statistics.

##### Measures of Central Tendency

Tests knowledge of the three main measures of central tendency, including some simple calculation questions.

##### Measures of Central Tendency

This quiz evaluates the students understanding of the measures of central tendency seen in statistics. This quiz is specifically designed to incorporate the measures of central tendency as they relate to psychological research.