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consumers and the motivating factors for purchasing

Based on the product or service you selected for your Marketing Plan: (blackberry storm with video conference option) prepare a paper in which you address the following:

Describe the consumers of your organization's product or service and the motivating factors that influence their purchasing decisions. Discuss how these factors will impact your marketing strategy.

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The response addresses the queries posted in 843 words with references.
//This discussion paper is based on the concept of the marketing plan. In this series, the consumers of the product of the particular company are to be analyzed. In this series, the product selected is the Blackberry Storm. In this series, in the first section of the discussion paper, the introduction the product is given in detail.//

Introduction

This paper gives a detailed analysis of the consumers and motivating factors, which are responsible for encouraging them to purchase the products. In present scenario, most of the manufacturer organizations of telecommunication are opting innovative and high-tech modes to differentiate their products and services from the competitors. Research in Motion has introduced 'Blackberry Storm' in the competition of Apple's iPhone. This product has touch screen along with Internet surfing and e-mails & data transfer facility. Apart from this, the paper will also describe the impact of motivating factors on the marketing strategy of the company, which further will assist the reader to gain an in-sight about the key aspects necessary to be considered before making any marketing strategy (The Blackberry Storm is a smart phone developed by Research in Motion (RIM), 2008, October).

//After having the good understanding of the product, the consumers of the product of the organization is analyzed in the next section of the discussion paper. In addition to this, the factors which help in motivating the consumers are also analyzed in the same segment of the discussion paper.//

Consumers of the Organization

Research in Motion (RIM) is the leading and innovative manufacturer, which provides innovative solutions for the telecommunication services. The main consumers of ...

Solution Summary

The response addresses the queries posted in 843 words with references.

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