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Introduction

A number of inventors are working on new transportation methods which combine flight with driving. But even were such a new vehicle technically feasible, and regulations allowed their use, would there be a market for them? If so who might want it, and if they did how would the makers distribute it? Would car dealerships stock it? Would it be sold through the Internet? Maybe they would be sold at airfields?

Case Question

Write a paper in which you respond to the following case question:

What might the inventors of new "flying cars" need to consider to develop a distribution strategy for their proposed products?

Although this case question relates to channels of distribution you are expected to use both your knowledge acquired from MOD03 as well as your acquired knowledge from prior MKT301 modules.

Ensure that you repeat the case question above in full and verbatim on the title page of your submission. Excluding your title and reference pages, your paper should be no more than three pages long .

Readings

Begin your analysis by reading the following sources:

Kenter P. 2007 The evolution of the flying car; [Final Edition]. Leader Post. Regina, Sask.: Jul 26. Viewed using Proquest database August 18,

2008.
CBSNews.com 2007 Flying cars ready to take off Bob Simon talks to inventors who build personal flying machines. April 17. Viewed using Proquest database August 18, 2008.

Vella, M. 2008 ICON: the people's plane Businessweek.com, Innovation. June 12th. Viewed August 18, 2008 at Businessweek.com.

Ultralighthomepage.com 2008 Federal aircraft regulations, part 103. Viewed August 18, 2008 at Ultralighthomepage.com.

The Background Info page provides further information useful in writing your paper.

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Solution Summary

What distribution strategy should inventors of "flying cars" consider for their products?

Solution Preview

What might the inventors of new "flying cars" need to consider in developing a distribution strategy for their proposed products?

The inventors of new "flying cars" will need to start with identification of "target market" for this unique, one of its kind product before finalizing the distribution strategy. As the product has never been introduced by other companies in the marketplace, it can be safely assume that the product will open up a new category of buyers in the marketplace.

Let us first start with identification of potential buyers of this product. As this is a unique, one of its kind product that will revolutionized people's lives by making flying a sort of everyday hobby or routine, the product will obviously be targeted to the rich, upper income segment of the population or in other words, those individuals, businesspersons or top ...

Solution provided by:
Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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