Ford Motor Company SolarCar
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If the Ford Motor Company were to market a solar powered car:
analyze the current competitors and define the competitive landscape for the car.
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Solution Summary
This is a marketing focused discussion of what would be needed for the Ford Motor Company if it were to market a solar powered car including an analysis of the current competitors and the competitive landscape for the car.
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If Ford Motor Company were to market a solar powered car, it would have little to no competition on the market today. The only solar powered vehicles on the market today resemble go- carts or golf carts more than automobiles.
The exception to this is the Nuna racing solar powered car manufactured by the Delft University of Technology ...
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