Ford Motor Company summary on its pricing strategies and distribution channels.
Do you believe these strategies are effectively reaching and serving the product's market segment?© BrainMass Inc. brainmass.com October 25, 2018, 8:52 am ad1c9bdddf
Ford Motor Company's distribution channel is its retail network of authorized retailers. In 1998 Ford launched Ford Retail Network (later named Auto Collection) to test best practices for dealers and also to create an "alternative distribution channel to compete with new, publicly owned retail chains such as AutoNation" (Ford Motor Company, 2011). This was abandoned a few years later. In 1999 Ford attempted to sell off-lease vehicles online. This was forbidden by Texas, which forbids a manufacturer to act as a retailer. In response, Ford set up FordDirect.com as a joint venture with dealers. Dealers handled paperwork and delivered vehicles but customers negotiated prices online. FordDirect.com was "set up to refer leads to Ford dealers for a fee. Ford owned 20 percent of the venture, and dealers owned 80 percent. It generated 130,000 leads a month for dealers in 2002, up from 90,000 a month in 2001" (Harris, 2003). The company also uses a SmartOrder system among dealers to help better guide dealers on the vehicles that will sell the best, thus allowing dealers to fine-tune their inventory and avoid having cars sit, in need of discounting.
The Ford ...
This very detailed solution provides a summary on Ford Motor Company's pricing strategies and distribution channels. It discusses if these strategies are effectively reaching and serving the product's market segment. Includes APA formatted references.
Operations Management and Mission Strategies
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Consider that you are a well-respected Operations Management consultant. As such, you have been asked to present a paper to an international organization.
The subject of your paper is an analysis of how a firm has applied some or all of the 10 OM Strategies to successfully achieve their business objectives.
You can define success in a number of ways:
3. Market place dominance
4. International presence
5. Successful application of quality principals
Make sure you identify the mission of your chosen company, and how that mission influenced adoption of OM strategies.
1. All papers should be single-sided, double-spaced, and in 12-point type Times New Roman font.
2. Papers should include cover page, reference pages, and appendices.
3. Follow APA style for general format and citations.
4. Paper sections must adhere to the guidelines below, and each section must be labeled in the text.
5. Language should be clear, concise, and precise.
6. Tone should be professional, consistent, and not filled with jargon.
7. Grammar and syntax (sentence structure) must be correct.
8. Report must be free of misspellings and typos.
# All papers must have a minimum of three scholarly sources (other than text book) cited within the text of the paper and identified in the references section.
# Additional research sources can be attached in an appendix.
# Within the body of the paper, all sources must be in two places