1. A passenger on a plane was feeling anxious about an important job interview the next morning and, as a result, he was uneasy and nervous throughout the flight. Weeks later, he was contemplating a holiday trip. Though he hadn't previously been afraid to fly, he found himself suddenly nervous about flying and decided to cancel his plans.
2.It's no secret that people become unhappy when bad weather strikes, but surprisingly weather Forecasters are consistently blamed for weather, over which they obviously have no control. Forecasters around the country have been struck by elderly women with umbrellas, pelted with Snowballs even threatened with death (e.g. "You're the one that sent that tornado and tore up my house...I'm going to take your head off!" or "If it snows over the holidays, you won't live to see the New Year.") by people who mistakenly infer a causal relationship between the forecaster and subsequent foul weather patterns.
3.Why is it that automobile advertisements - especially those for sports cars? often feature beautiful women? Well, it's because insightful advertisers know (and research confirms) that new car ads, which include an attractive female, are rated by men as faster, more appealing, better designed and more desirable than similar ads that do not include an attractive female.
Before we look at these questions individually, let's review what each of these types of stimuli and responses are.
US: This is a stimulus that you respond to automatically.
UR: This is the automatic response to the US.
For example, if you touch a hot stove (US), you remove your hand quickly (UR).
CS: This is a stimulus that is paired with a US repeatedly so that eventually we start responding to this new stimulus as if it were the US.
CR: This is the response to the CS. It is often, but not always, the same as the UR.
Let's take a look at ...
Types of stimuli and responses are analyzed.