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An Opinion on "This Is Not A Recession" by Tom Peters blog

1. This following item was posted on Tom Peters blog (one of my favorite business writers) this last month. Do you agree or disagree with the opinion stated and why?

This Is Not a Recession
Don't think of our current economic crisis as a recession. Instead, think of it as a recalibration.
Everything is different now.
If you think of it as a recession, you may be tempted to "hunker down" and wait for the economy to cycle back.
If you think of it as a recalibration, you will be motivated to focus on what you have to do differently, since everything is different now.
The way your business generates results is different, now.
Your customers think differently, now.
Your customers care about different things, now.
Your customers act differently, now.
Your customers may actually be different people, now.
Customers aren't disposable anymore; more than ever, you have to create sustainable customer relationships.
Everything is different now.

I'm posting this on January 7, 2009. One thing I'm convinced of is that the world I am working in today is different from any world I have ever done business in. The world has been reset. We can no longer look at the "LY" column on reports to use last year as a benchmark for what will happen this year
Steve Yastrow posted this on 01/07/09.

2. What impact do you think the Internet will have on market research?

3. Is it better to be a market leader or market follower and why?

Solution Preview

1. This following item was posted on Tom Peters blog (one of my favorite business writers) this last month. Do you agree or disagree with the opinion stated and why?

This Is Not a Recession
Don't think of our current economic crisis as a recession. Instead, think of it as a recalibration.
Everything is different now.
If you think of it as a recession, you may be tempted to "hunker down" and wait for the economy to cycle back.
If you think of it as a recalibration, you will be motivated to focus on what you have to do differently, since everything is different now.
The way your business generates results is different, now.
Your customers think differently, now.
Your customers care about different things, now.
Your customers act differently, now.
Your customers may actually be different people, now.
Customers aren't disposable anymore; more than ever, you have to create sustainable customer relationships.
Everything is different now.

I'm posting this on January 7, 2009. One thing I'm convinced of is that the world I am working in today is different from any world I have ever done business in. The world has been reset. We can no longer look at the "LY" column on reports to use last year as a benchmark for what will happen this year
Steve Yastrow posted this on 01/07/09.

I agree to this article 100%. It is a realization to know that it is indeed more of a recalibration than a recession. The situation has greatly changed over the past years and we have a new generation with different needs and interests. Everyone is hoping that the recession ...

Solution Summary

The solution discusses an opinion on 'This is not a recession' article in Tom Peters blog. References included.

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