Fortune 500 company described at the Socialtext website
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Review one of the blogs from a Fortune 500 company described at the Socialtext website (http://www.socialtext.net/bizblogs) and answer the following questions:
- What is the purpose of a blog? How is a blog different from an advertisement?
- What value may a blog provide to an organization?
- Who was the blog written by? For whom was the blog written?
- In your opinion, was the blog effective? Why or why not?
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Solution Summary
This solution analyzes the blog of a Fortune 500 company and discusses its purpose, differences, target audience and efficacy.
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What is the purpose of a blog? How is a blog different from an advertisement?
The purpose of a blog is to let people know what is going on within a company. An advertisement tries to solicit business; the blog simply has a purpose of informing anyone who is curious about the organization the ...
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