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Investment in the Bottled Water Industry

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You have been asked to advise someone as to whether they should invest in a proposed U.S bottled water business. Apply the concepts and frameworks taught to explain how you would analyze the U.S market for bottled water and describe actual and potential marketing strategies that have been and could be developed for it.

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Solution Summary

This response analyzes the U.S. bottled water business and describes potential marketing strategies.

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There are many different areas that need to be looked at here. The first is the definition of your target market. Who will be the proposed customers of the bottled water? You need to base your target on things such as age, gender, income, lifestyle, perhaps culture, geographic location, and other factors depending on your specific product traits. If you decide that your new bottled ...

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