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What value customers obtain from buying bottled water

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What value do you think customers obtain from buying bottled water? Why will customers pay a premium for bottled water when they cannot tell the difference between it and tap water in a blind taste test?

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What value do you think customers obtain from buying bottled water? Why will customers pay a premium for bottled water when they cannot tell the difference between it and tap water in a blind taste test?

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Customers obtain high degree of satisfaction in terms of quality and purity of water from buying bottled water. By purchasing bottled water, customers are able to resolve the problem of drinking contaminated water and thus, prevent themselves from getting ill by drinking tap water. Customers pay premium for a bottled water or pay price to purchase bottled water in order ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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