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Marketing Management

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Marketing provide the benefits that customers want, marketers need to view products from the customer's perspective and focus on the benefits that product components provide to customers. How can this be accomplished?

The key to integrating the sales and marketing strategies is to achieve a workable balance. How can this be accomplished? Is this done successfully in most organizations - why or why not?

Short paragraph please.

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Solution Summary

This solution discusses integrating sales and marketing strategies. The response addresses the queries posted in 212 Words. References are included.

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The response addresses the queries posted in 212 Words, APA Reference

Marketing strategy

In the present scenario, it is challenging for the organizations to please and retain their customers in a long run. Marketers can satisfy their customers by analyzing different types of needs like real, stated, unstated, delight and secret needs. By offering and delivering superior value to the customers, it is also possible ...

Solution provided by:
Ashish Sharma, MBA (IP)
Education
  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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