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Sporting Goods Company Mission Statement

Need help in preparing a paper exploring a mission statement of a company. Scenario is I work for a Sporting Goods company and have set up a meeting with senior management to develop a new mission statement.

Here is what I need to prepare for the meeting:

Find the mission statement for an existing major company.
Determine and identify if the mission statement that you found is product-oriented or market-oriented.
Discuss how clearly the mission statement that you found is written.
Discuss a possible mission statement for my Sporting Goods company.

Solution Preview

Find the mission statement for an existing major company.

I chose the mission statement for Dick's Sporting Goods, a nationwide leader in the sporting goods field. The mission statement is as follows, "Redefining sports and fitness specialty retailing for all athletes and outdoor enthusiasts through quality brands, information, technology and superior service." (SEC 2004)
Determine and identify if the mission statement that you found is product-oriented or market-oriented.

This mission statement is market-oriented. How? The mission statement focuses on the lifestyle afforded this market demographic, as Dick's Sporting Goods serves the public in its needs to enjoy all that the outdoors have to offer. This mission statement focuses on a particular market and that market is focused on athletics through the various sporting good ...

Solution Summary

The solution explores the mission statement of Dick's Sporting Goods Company and identifies the company's mission and whether it is product oriented or market oriented.

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