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    Describe difference in a core belief and a secondary belief

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    Describe the differences between a core belief and a secondary belief. List the primary core beliefs of Americans as revealed by the text

    The textbook used is Marketing Management, Philip Kotler and Kevin Lane Keller

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    Here is your answer regarding Core versus Secondary beliefs:

    Core beliefs and values have a high degree of persistence. They are firmly established within a society and are difficult to alter. Such beliefs and values are perpetuated through the family, the church, education, the ...