Describe the differences between a core belief and a secondary belief. List the primary core beliefs of Americans as revealed by the text
The textbook used is Marketing Management, Philip Kotler and Kevin Lane Keller© BrainMass Inc. brainmass.com November 30, 2021, 3:05 am ad1c9bdddf
Here is your answer regarding Core versus Secondary beliefs:
Core beliefs and values have a high degree of persistence. They are firmly established within a society and are difficult to alter. Such beliefs and values are perpetuated through the family, the church, education, the ...