Purchase Solution

Difference between core beliefs and secondary beliefs

Not what you're looking for?

Ask Custom Question

Distinguish between core beliefs and secondary beliefs. How are the concepts important to marketers? What do marketers gain from this distinction?

Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall. Chapters 6-7, Pages 158-214.

Purchase this Solution

Solution Summary

The difference between core beliefs and secondary beliefs are explored in the context of contemporary marketing.

Solution Preview

STEP 1
Core beliefs are fundamental tenets a person holds about the environment, technology, commitment, leadership, decision-making and growth. These are sometimes called Fundamental Beliefs.

Secondary beliefs are relatively narrow in scope and address, the seriousness and causes of problems in a specific context. The ...

Purchase this Solution


Free BrainMass Quizzes
Marketing Research and Forecasting

The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.

Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.

IPOs

This Quiz is compiled of questions that pertain to IPOs (Initial Public Offerings)

Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.