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Marketing as an Organizational Function

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Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Evaluate and explain the factors considered and the decisions made in the process of marketing.

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The solution discusses how marketing is an organizational function and the value it creates for the stakeholders involved.

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Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Evaluate and explain the factors considered and the decisions made in the process of marketing.
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