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One of WidgeCorp's regional sales managers contacts you with a request. In preparation for rolling out a new type of snack food, she's been trying to make sense of some demographic data available through the AMA (American Marketing Association) and is overwhelmed. She explains to you that there are two files which contain reports generated from AMA's (American Marketing Association) website. AMA's website provides free demographical services where one can choose from a variety of criteria and generate reports based on the U.S. Census decennial data obtained at the beginning of each decade.
These files contain 4 reports: General Summary, Census Trend 1980 to 2000 Summary, Occupation and Employment Summary, and Income Summary. In these demographics reports the data for many of the variables is distributed into many different categories. For example, there are 7 different categories for Educational Attainment in the General Summary Report and 20 categories for Employment by Industry in the Occupation and Employment Summary Report. Help this regional sales manager see a smaller number of comprehensible categories.
1. You will use reports for zip code 60614.
2. Using all four demographic reports: (Overview, Trend, Employment, and Population Detail) for zip code 60614, choose four variables (including at least one from each report) and explain how you would collapse the categories and why.
Please see ** ATTACHED ** file(s) for complete details!!
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Solution Summary
The response address the queries posted in 649 words with references.
Solution Preview
The response address the queries posted in 649 words with references.
//Prior to taking about the four selected variables from each report and collapsing the ineffective categories of the given variables, we will first of all, get a brief overview of all the four reports. So initially, we will talk about overview under the heading of Introduction: //
Introduction:
In the general summary report; most of the precise detail of various basic variables likes education attainment, race and ethnicity, population, occupation & employment, means of transportation to work and family status of Chicago city are rendered. In this file, there are different categories for various variables that focus on certain particular views. In addition to this, census trend of the basic variables is also provided that reflects the trends, over the years. Hence, in this paper, we have defined the most significant variables.
//As per directions, in this part, we will firstly, select the four variables from demographic reports. In this section, we will also talk about, how ...
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