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1. Intangibility 2. Variability 3. Perishability

Suggest with example how airlines deal with the following characteristics of its service:
1. Intangibility
2. Variability
3. Perishability

Suggest an industry that is similar to the airline industry in at least two of the above characteristics. Do you feel that the industry proposed by you faces lesser challenges than the airlines industry in arriving at a successful marketing strategy? Substantiate your claim with appropriate rationale.

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Suggest with example how airlines deal with the following characteristics of its service:
1. Intangibility
2. Variability
3. Perishability

Suggest an industry that is similar to the airline industry in at least two of the above characteristics. Do you feel that the industry proposed by you faces lesser challenges than the airlines industry in arriving at a successful marketing strategy? Substantiate your claim with appropriate ...

Solution Summary

This answer provides you an excellent discussion on 1. Intangibility 2. Variability and 3. Perishability

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