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The Marketing department likes to know patterns about the consumers who call the 1-800 phone bank with questions/problems.

You meet with them to discuss the matter. Using the Discussion Board, suggest at least 3 quantitative objects that you should keep track about each caller and/or their behavior with respect to the snack food category and indicate if each variable is continuous or discrete (refer to the Question and Answer Resource for this phase for the definition of continuous and discrete variables). Post your list on the Discussion Board. Read the other postings and respond to anyone who listed variables similar to yours by saying which variable you prefer and why.

In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings.

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Solution Summary

The response address the queries posted in 436 words with references.

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The response address the queries posted in 436 words with references.

// In the following paper, we are going to use Quantitative attributes like consumption trend, age group of consumers and average expenditure over snack food; to know the pattern of the consumer. Information like this, helps in formulation of marketing strategies and development of new products and promotional activities for the Company. //

Introduction

Properties or characteristics of product, person or events that can take different quantity or amounts are called variables. Experimenter manipulates variables for the purpose of carrying out the research. This provides them correct estimate of data. Two important differences between variables are brought about by qualitative and quantitative variables. ...

Solution provided by:
Ashish Sharma, MBA (IP)
Education
  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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