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When Marketing Crosses the Line: Marketing Ethics

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I'm thinking of running a newspaper advertisement and stating: My Tasty Treat Pistachio Almond Fudge ice cream is terrific! It's absolutely the best in the world!

I really don't have any hard facts to prove it is the best in the world, so would that ad be unethical? Should I run it?

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Solution Summary

In order to be ethical, it is important that marketeers use ethical practices in areas such as advertisements. In the solution is an explanation of this issue.

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Well, it depends on how you look at it. Based on advertising ethics, I would have to say the ad is unethical. How do you know ...

Solution provided by:
Carmel Philistin, MBA/HCM
Education
  • BA, Brooklyn College
  • MBA/HCM, Phoenix University
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