Purchase Solution

Differences in International Marketing

Not what you're looking for?

Ask Custom Question

1. What kinds of information are needed to enable marketing managers to select foreign markets?

2. Compared to a developed country like the U.S. or Germany, what is different about marketing in a less developed country? What is the same?

Purchase this Solution
Solution Summary

The differences in international marketing is examined/ The kinds of information needed to enable marketing managers to select foreign markets are given.

Solution Preview

1) I believe that there are several factors that need to be established before you expand into a foreign market. Firstly and most importantly, is there a demand for your product. Different products are consumed by different cultures - perhaps your market has no need or want for your product. Or, perhaps a local competitor to your product is already well established, and people will remain loyal to the local product to support their economy. For example, you might be selling a new soda to Ukraine. You need to do your research to make sure that people there actually enjoy soda, since they might have a different palate then the local population. As well, if you find out that they do enjoy soda, you need to then determine if they will remain loyal to their local brand of soda, or would they be ...

Purchase this Solution
Free BrainMass Quizzes
Basics of corporate finance

These questions will test you on your knowledge of finance.

SWOT

This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.

Basic Social Media Concepts

The quiz will test your knowledge on basic social media concepts.

Situational Leadership

This quiz will help you better understand Situational Leadership and its theories.

Understanding Management

This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.

View More Free Quizzes
Related BrainMass Solutions

  • Marketing Communications Strategy

    Marketing Communication Strategies There are several similarities and differences in marketing communication strategies between Kenya (domestic) and Botswana (international market).

  • Marketing mix: domestic vs international

    231333 How does the marketing mix differ in the domestic and International environments? Consider the marketing mix. How does the marketing mix differ in the domestic and International environments? How is it the same?

  • International Marketing Plans Challenges

    There are significant differences between the development of domestic and international marketing plans. Keep in mind the international aspect is determined on the respective countries the respective company is putting their marketing towards.

  • Discussion of Domestic and International Marketing

    Even though basic elements of marketing are the same, the differences in the marketing environment of each country makes international marketing much more dynamic and complex than domestic marketing.

  • Global versus International Marketing

    With this in mind, discuss the differences between international marketing and global marketing. International marketing is that of targeting a specific set of countries.

  • strategic planning

    229877 What is the importance of strategic planning in international marketing? What is the importance of strategic planning in international marketing? Should international marketing strategy vary from country to country? Why or why not?

  • Element that impact international marketing environment

    Why is it important to consider these elements in developing international marketing strategies? Choices for this could be as widely ranging as weather, political strife, economics, war, and cultural differences.

  • how technology has impacted marketing

    2We need to be aware of cultural differences when developing our marketing strategy. Just because a marketing strategy may be successful in the United States, it does not guarantee it will be successful in foreign markets.

  • Cultural differences affecting the marketing mix

    The elements are collectively known as the marketing mix (and are also referred to as the four Ps of marketing). ? There will often be differences in laws across nations. Such differences can affect any and all portions of the marketing mix ?

  • Differences and standardization: domestic vsvinternational

    231340 International Business: marketing mix differs to domestic environments. Consider the marketing mix. How does the marketing mix differ in the domestic and International environments? How is it the same?

View More Related Solutions