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Prospecting

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What is prospecting? How does a business generate leads? How are leads converted to relationships? How are relationships converted to sales?

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Solution Summary

This solution discusses prospecting and how a business generates leads.

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Prospecting is the job of locating qualified leads that may buy a product or service of a specific company. A business generates leads by marketing to the public via a newspaper, tv ads or the Internet. In addition, a business may buy leads from a company who has already done marketing and have ...

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