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What are some of the potential pitfalls of a company doing their own research, even if they have a dedicated research department? What are some of the potential pitfalls of hiring an outside firm, even if it is specialized in the area your company needs research? How much weight should be placed on the findings of market research and how might you validate whether or not the findings are reliable?

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What are some of the potential pitfalls of a company doing their own research, even if they have a dedicated research department?

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An inhouse research department may not possess the capabilities or infrastructure as well as resources to pursue extensive research. Even a dedicated research department may lack the access to industry sources, contacts, resources and other elements required for completing successful research. An inhouse research department may lack the broad industry view that is required to complete extensive market research. Inhouse research department may ...

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  • MBA, Rochester Institute of Technology
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