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Migala's Five C's: Developing a Web Presence

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Discuss the importance of Migala's five Cs when developing a Web presence for a sport organization. Are there other items that might be added to these five? How can you present Migala's five Cs to sponsors?

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This solution discusses the importance of Migala's five C's when developing a Web presence for a sport organization.

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Migala's five C's of developing a web presence for a sports organization are change, choice, community, cool and customize. Change involves making sure that content is updated frequently with the latest stories and news involving the sports organization. The web presence should be a source of information for fans and enthusiasts, rather than simply serve as a brochure. Choice refers to meeting the needs of various users, such as through the ability to access and download video clips or files. Providing users with other options, such as a separate broadband ...

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  • MPH, Walden University
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