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Marketing Terminology

Ever been confused by the many marketing terms? Specifically, for each of you, what is the largest misconception about marketing that this scenario clarifies?

If the circus is coming to town and you paint a sign saying 'Circus Coming to the Fairground Saturday,' that's advertising.

If the person riding the elephant throws to the crowd discount coupons for entry into the circus, that's sales promotion.

If the elephant walks through the mayor's flowerbed, that's publicity.

If you can get the mayor to laugh about it, that's public relations.

If the town's citizens go the circus, and they are shown the many entertainment booths, told how much fun they'll have spending money at the booths, have their questions answered and ultimately, they spend a lot at the circus, that's sales.

And, if you planned the elephant's walk, that's marketing

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Ever been confused by the many marketing terms?

Yes, I have been confused by many of the marketing terms that are out there. For example, offshoring and outsourcing are different, yet so alike in so many ways. Offshoring means in another country for business to take place in order to go global. Outsourcing is in regards to supplies that are exchanged between ...

Solution Summary

This solution clarified marketing terminology, and the largest misconception about it.