Details: Although market competition is important in today's markets, a company must also consider its customers. Building customer relationships to create a profitable relationship is necessary when designing its strategies. A company can become so competitor-centered that it loses focus on maintaining profitable customer relationships.
Pick a company you feel has lost focus on maintaining profitable customer relationships, and explain why you think this occurred.
What do you feel is the best way to maintain balance between competitor and customer orientations? Provide an example of a company and its strategy to use in your discussion.
Does this strategy change as the company changes? Provide an example of how and why a company's strategy might change.
Solution Preview
The company that I believe has lost focus on maintaining profitable customer relationship is Westgate Resorts. This resort was formed many years ago. Approximately 10 years ago, this company seemed to be so customer oriented, while maintaining a good balance with its competitors. In recent years, they have lost that customer satisfaction with most of its owners. Previously, they would focus on the owners' needs and wants. Further, they made many promises. Now 10 years later, they seemed more focused on obtaining new owners, not being able to maintain the level ...
Solution Summary
This solution provides an explanation of how a specific company can maintain the balance between competitor and customer orientations.
... Therefore, companies in perfectly competitive markets do not have as much ... hold about 80% of the market share ... in the sense that one firm's marketing strategy has ...
... as opposed to a perfectly competitive market. ... Detergents products marketed by various producers or even ... propositions established through marketing efforts that ...
... How large are the markets? ... Retrieved October 19, 2011 from http://marketing.about. com/od ... The expert examines target market for resume writing website and ...
... or oligopoly or pure competitive markets, they would ... have had more control over the market conditions and ... would have faced very little competition, thus, the ...
Output, Profit, Fixed Costs and Perfect Competition. 1. Consider a firm operating in a perfectly competitive market. a. How much output will this firm produce ? ...
... is characterized by an absence of competition, which often ... definition, a monopoly is a market containing a ... monopoly regulation protects free markets from being ...
...market since its employees are diverse and are tapped ... penetration in those markets have an upper hand ... OF QUALITY MANAGEMENT ON DOMESTIC AND GLOBAL 5 COMPETITION. ...
