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Unethical behaviors of marketing activities.

Explain what is unethical about marketing activities. What were the legal actions taken against this practice? What was the outcome of the legal action? What was the impact on the brand's reputation? Did the legal action lead to further regulation or legislation that had an impact on other marketers?

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Unethical practices by TOYS-R-US through misleading prices, via horizontal and vertical Price-fixing.

Business ethics is basically a type of principle of applied ethics, which analyzes various ethical rules and ethical or moral problems that may take place in a commercial environment. One of the most significant aspects of the commercial marketplaces all over the world is the growing focus on conscience. As a result, the necessity for highly ethical business practices is on the rise. At the same time, force is also being applied on businesses and industries for the development of business ethics with the help of novel public efforts and regulations.

Business ethics can take the form of a descriptive field or normative field. The descriptive discipline is applied in the academic world. The normative discipline is basically implemented as a corporate device and it is also utilized in the form of career specialization. The number and degree of business ethical issues, gives the evidence of how much a business is compliant with the social values. Business ethics in the sales and marketing field can be found via:

? Pricing: Price discrimination, price fixing (horizontal and vertical), price skimming ...

Solution Summary

Unethical behaviors of marketing activities. 754 words, 1 Reference in APA format. Here is a small sample of what you will receive: Business ethics can take the form of a descriptive field or normative field. The descriptive discipline is applied in the academic world. The normative discipline is basically implemented as a corporate device and it is also utilized in the form of career specialization. The number and degree of business ethical issues, gives.....Thank you for using Brainmass.

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