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What happens when you tie your product to a celebrity that behaves poorly?

Take for example Tiger Woods, many of the companies he endorsed severed ties with him after his affairs were brought to light. However, some of the companies have stuck with him. If you had a product, would you want Tiger endorsing it?

Why or why not? Please explain your answer.

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Solution Summary

This solution provided the consequences of what happens when a product is tied to a celebrity, such as Tiger Woods.

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When a product is tied to a celebrity who behaves poorly, then it is common for both to do horrendous as a whole. For example, if Tiger Woods was advertising the item from the company, and had an affair, and it is broadcast all over the news; consequently, profit is lost for both the individual and the company. Sales would decrease the same way the celebrity would lose his faithful fans for all those years, especially when it comes to his ...

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