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Gender marketing of cars

In view of the fact that women influence 80-85% of new car purchases, do you feel that auto manufacturers and dealers are marketing effectively to women?

Defend your argument either way, then discuss what additional marketing techniques could be used in reaching this critical (women's) segment.

Solution Preview

Car marketing has taken big step forward in targeting women. The information is easier to understand in commercials and ads. Information about the engine, steering, handling and styling is all easy to understand. Real people seem to be driving many of the cars in advertising as well. Popular media people also are used in marketing of vehicles, which is one way to attract the attention of ...

Solution Summary

A short discussion on whether auto manufacturers and dealers market differently to women.