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Describe an Ad's Effectiveness in Targeting a Consumer

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Locate an advertisement for a food or beverage product on the Internet. Attach a copy of the advertisement (your choice) or provide a URL to the ad with your response:

Explain the advertisements intent, and critique its effectiveness.

- What type of person -"social class, culture, lifestyle, values/belief" does it intend to target?
- What consumer need is the advertiser trying to fulfill?
- How would you describe the ad's effectiveness in targeting the consumer?
- Describe the persuasive technique being used in the ad (humor, sex appeal, shock appeal, etc).
- Would you recommend this technique for other products in the same category? Why or why not? If not, what products might be appropriate for this approach?

Please list any References or Web sources.

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Solution Summary

This solution discusses an ad's effectiveness in targeting a consumer in 500 words and three references.

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How to Describe an Ad's Effectiveness in Targeting a Consumer

Locate an advertisement for a food or beverage product on the Internet. Attach a copy of the advertisement (your choice) or provide a URL to the ad with your response:

To provide an example I choose an ad campaign used by slim fast which can be viewed at http://www.bridepop.com/wedding-fun/hilarious-slim-fast-advertisments/ that uses the slogan "need to lose a little weight before your wedding?" and provides photos of miscellaneous bride and groom mishaps atop a wedding cake.

Explain the advertisements intent and critique its effectiveness.

In this specific ad campaign some may depict the advertisement as humorous and creative while others may be offended. Weight loss can be a touchy subject. Slim Fast uses this campaign to target frustrated brides who want to lose weight and tone up for their big wedding day wishing for a fast fix for their dilemma. I feel that Slim Fast choose a great slogan while others may view this approach as risky because it may alienate individuals ...

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